The latest advancements in martech are generating buzz this week, with Siteimprove showcasing its new generative AI features and introducing its new interplay app-coder.

Programmatic ad tech is revolutionizing the way marketers target their media, according to Eric Sandberg, Managing Director at Dynata. He explains that previously, clients relied on audience demographics or behavioral targeting, but now programmatic ad tech allows for quick and easy targeting to specific segments.

CMOs have a golden opportunity to add value to their businesses with the technology available today, says Celia Fleischaker, Chief Marketing Officer at isolved. She highlights the importance of intent data in giving marketers insight into what drives their prospects and customers, allowing them to create targeted programs across the organization.

The SalesStar Podcast has featured some fascinating discussions this week. In episode 188, Debbie Braney, Vice President of Demand & Brand Marketing at Glassbox, shared her insights on optimizing customer journeys. Meanwhile, Curtis Tingle, EVP and CMO at Vericast, discussed building end-to-end digital campaigns in episode 187. And finally, Carol Howley, CMO at Exclaimer talked about using email signatures to drive marketing and sales in episode 186.

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