The 2023 Music City Bowl Generates $23 Million Boost for Nashville’s Economy

The 2023 TransPerfect Music City Bowl had a positive economic impact of $23 million on Nashville’s economy, officials announced. This was the fourth-largest attendance among college football bowl games in 2023, with an attendance of 50,088 at Nissan Stadium on December 30.

Scott Ramsey, President & CEO of the Music City Bowl, expressed his delight at the event’s success and thanked fans, sponsors, and the community for their support. The bowl set a record in 2021 when Purdue defeated Tennessee in front of a sold-out crowd, with a total economic impact of $32 million.

In 2023, the Music City Bowl generated a total of 24,363 room nights during the festivities. Out-of-town attendees spent an average of $243 per day while in-town attendees contributed an average of $206 per day in spending. Since its establishment in 1998, the Music City Bowl has made an overall contribution of over $400 million to Nashville’s economy.

If you are looking for more information about this event or any other topic related to Nashville or college football bowl games, please contact Mike Organ at 615-259-8021 or follow him on Twitter @MikeOrganWriter.

By Samantha Johnson

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