Just Walk Out technology is being removed by Amazon from its Fresh grocery stores in the US.

Amazon is revamping its grocery chain by replacing the Just Walk Out technology in its Amazon Fresh stores with smart carts. The company made this change to address customer feedback and improve the shopping experience. Despite initial predictions, Amazon has faced challenges in finding the right formula for its entry into the grocery sector. Some stores have been shut down due to underperformance, and expansion on Fresh stores was paused last year. However, the company recently reopened three Fresh stores in Los Angeles, California and plans to selectively open new Fresh stores and remodel existing ones.

In addition to the changes at Amazon Fresh, the company will continue to offer the Just Walk Out technology in Amazon Go stores and some smaller Amazon Fresh stores in the U.K. The company also plans to provide the technology to third-party retailers. Amazon currently operates dozens of Fresh grocery stores across the country, primarily in California, Illinois, Virginia, and Washington state. The company also owns Whole Foods, which it acquired in 2017 for $13.7 billion.

Amazon CEO Andy Jassy mentioned in his annual letter to shareholders that the company is working to have a larger impact on physical grocery. While some challenges remain, Amazon is committed to improving its grocery offerings and providing a seamless shopping experience for customers.

By Samantha Johnson

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