Amazon Fresh May Be Moving Away from Just Walk Out Technology

Amazon Fresh is revolutionizing its checkout process with the introduction of smart Dash Carts. The retailer has been working tirelessly to revamp its grocery strategy and is now shifting its focus to achieve success with its Fresh business. According to a report from The Information, Amazon’s next generation of Fresh stores will not feature the Just Walk Out technology, but will instead rely on Dash Carts for a seamless checkout experience.

In August, Amazon unveiled redesigned Fresh stores in Schaumburg and Oak Lawn, Ill., as part of its efforts to create a top-tier grocery shopping experience. Amazon CEO Andy Jassy acknowledged that the company’s venture into food retailing has faced challenges due to external circumstances, but expressed optimism about the enhancements being made to the Amazon Fresh operation. He mentioned ongoing experiments with selection, checkout formats, assortment, and price points, highlighting several promising outcomes.

Tony Hoggett, Amazon SVP of grocery stores, revealed that the new batch of Fresh stores will not use Just Walk Out technology. Existing Amazon Fresh locations will also be updated to “version two” stores without the technology. Instead, the retailer will implement Dash Carts – smart shopping carts equipped with scanners and screens, allowing shoppers to check out as they shop. Dash Carts enhance the shopping experience by facilitating easier navigation, discovering new items

By Samantha Johnson

As a content writer at newsnmio.com, I craft engaging and informative articles that aim to captivate readers and provide them with valuable insights. With a background in journalism and a passion for storytelling, I thoroughly enjoy delving into diverse topics, conducting research, and producing compelling content that resonates with our audience. From breaking news pieces to in-depth features, I strive to deliver content that is both accurate and engaging, constantly seeking to bring fresh perspectives to our readers. Collaborating with a talented team of editors and journalists, I am committed to maintaining the high standards of journalism upheld by our publication.

Leave a Reply