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  • Apple CEO Tim Cook backs AR/VR headset, launch most likely this year
  • Reality Pro will be the second main solution launch by Tim Cook soon after Apple Watch.

    Reality Pro with rOS could launch at WWDC 2023 (Image: Bloomberg)Listen to this post
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    Apple has historically been identified for waiting till new technologies mature prior to incorporating them into its solutions. The enterprise is speculated to announce its 1st AR/VR or MR (mixed reality) headset, the Reality Pro with rOS, at its upcoming developer occasion (WWDC 2023), with a later sale date.

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    A new report from Monetary Instances suggests that Apple CEO Tim Cook and Jeff Williams, head of operations, wanted to introduce an AR/VR headset as quickly as doable, in spite of objections from the design and style group who sought to delay the launch to produce a thinner, lighter and extra highly effective solution in the future.

    Though a thinner and lighter headset from Apple would have been excellent, it would have taken various extra years to create, potentially causing Apple to miss out on the chance to enter the AR/VR marketplace. This implies the Reality Pro might be larger and extra high priced, potentially costing about $three,000 (more than Rs two,00,000) and becoming 1 of the priciest customer-grade VR headsets of the year. Nevertheless, it will let Apple to get insight into the marketplace and user specifications to make superior solutions in the future.

    The Reality Pro is stated to pack sophisticated technologies such as dual 4K OLED screens and an independent processor, and it could turn into Cook’s second substantial solution release soon after the Apple Watch. Cook has currently confirmed his intention to step down from his function as Apple’s Chief prior to the finish of the decade, which means the Reality Pro could be his final main solution release. With the launch of Reality Pro, Apple has to compete with the likes of the Meta Quest series, which is presently the leader in the customer VR segment.

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