Report on the Restaurant Technology Landscape in 2024

Restaurant technology is becoming increasingly popular, but opinions about its effectiveness vary greatly depending on the demographic and service segment. A recent study reveals that the key to success lies in matching technology investments with the customer base being served. While 76% of operators believe that technology provides a competitive edge, many feel that their restaurants could do more to stay up to date with the latest tech trends.

Customers are particularly fond of technologies that make it easier and faster to order and pay for their meals. In the full-service segment, a majority of customers are open to placing orders or paying the check using a tablet at their table. In the limited-service segment, 7 in 10 customers are likely to use a smartphone app to place an order, while 8 in 10 delivery customers prefer to order through a smartphone app.

The restaurant industry has an opportunity to enhance customer experience, boost marketing efforts, and operate more efficiently through technology. However, finding the right balance between convenience and high-touch hospitality is crucial. By understanding which technologies customers in each segment desire and where operators plan to invest in technology, businesses can stay ahead of the curve in today’s competitive market. The Restaurant Technology Landscape Report 2024 provides insights into current state of restaurant technology integration and customer preferences based on surveys of both restaurant operators and consumers.

By Samantha Johnson

As a content writer at, I craft engaging and informative articles that aim to captivate readers and provide them with valuable insights. With a background in journalism and a passion for storytelling, I thoroughly enjoy delving into diverse topics, conducting research, and producing compelling content that resonates with our audience. From breaking news pieces to in-depth features, I strive to deliver content that is both accurate and engaging, constantly seeking to bring fresh perspectives to our readers. Collaborating with a talented team of editors and journalists, I am committed to maintaining the high standards of journalism upheld by our publication.

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