BBC’s New AMP Technology Features Advanced Consent Settings for Personalized Ads and Data Collection

Google AMP technology is used to create lightweight mobile pages on the BBC website. These pages have specific consent settings that allow you to manage your preferences for data collection. These settings are only applicable to AMP pages, and you may need to set them again if you visit non-AMP pages on the BBC website.

When visiting our web pages, we may store some essential information on your device without requiring your consent. This data collection is necessary for our web pages to function properly. You can learn more about the essential data we store on your device for this purpose.

If you agree to data collection on AMP pages, you are giving permission for us to show personalized ads tailored to your interests when you are not in the UK. To understand how we personalize ads at the BBC, as well as with our advertising partners, you can read further information.

You have the option to click on “Reject data collection and continue” if you prefer not to receive personalized ads. Please be aware that advertisements will still be shown but they will not be personalized. You can adjust these settings by clicking on “Ad Choices / Do not sell my info” in the website footer whenever you wish.

To manage consent settings for AMP pages, you can accept or reject data collection based on your preferences. These settings allow you to control how your data is used for personalized advertising outside of the UK. If you choose to reject data collection, non-personalized ads will still be shown on our web pages. Remember that these settings can be modified at any time by accessing the designated option in the website footer.