1/ST Technology forms partnership with Bet365 in the United States

Bet365, a global leader in online gambling, has announced a partnership with 1/ST Technology, the world’s leading provider of gambling platform solutions. This strategic alliance aims to bring horse racing to Bet365’s US customers through its innovative product, 1/ST Bet.

The collaboration will enable Bet365 to launch advanced deposit wagering on horse racing in US jurisdictions where ADW is allowed. Customers can access this feature via web and mobile app platforms. The partnership will enhance Bet365’s offerings by providing top-notch services for US sports betting audiences and introducing them to a 24/7 international horse racing program.

1/ST Bet is an AI-powered ADW platform that offers a range of features to improve the user experience for both new and experienced horse racing enthusiasts. The platform grants access to the entire 1/ST horse racing ecosystem, including Xpressbet, Monarch Content Management, and AmTote International brands. This agreement highlights the market leadership of 1/ST Technology in pari-mutuel tote and ADW technologies.

Keith Johnson, Chief Revenue Officer at 1/ST Technology, expressed his excitement about the partnership. He emphasized the opportunity to showcase 1/ST Bet’s excellence in pari-mutuel horse racing wagering to Bet365’s customer base. A spokesperson for Bet365 echoed this sentiment, noting their excitement about the milestone partnership with 1/ST Technology as a significant step in their US expansion strategy while emphasizing their commitment to innovation and customer satisfaction.

By Samantha Johnson

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