Beyond Meat’s New Plant-Based Crumbles Receive Certification from Healthy Eating Organizations

Beyond Meat (BYND) recently expanded its “Crumbles” product line with new selections that have received certification from both the American Heart Association’s Heart-Check program and the American Diabetes Association’s Better Choices for Life program. These new products are part of the company’s overall strategy to showcase the health benefits of its plant-based offerings.

CEO Ethan Brown discusses these new products and their market strategy with Yahoo Finance Executive Editor Brian Sozzi, emphasizing the company’s efforts to challenge negative perceptions that plant-based foods are considered “highly processed.” Brown highlights the support of nutrition and medical communities in promoting the nutritional value and health benefits of Beyond Meat’s products.

Despite pushback from traditional meat industry players trying to position their products as unhealthy, Beyond Meat continues to receive recognition for its health-oriented offerings. For more expert insight and market action, viewers can watch the full episode of Yahoo Finance Live. This article was written by Nicholas Jacobino, providing a summary of Beyond Meat’s new product offerings and their efforts to promote healthier plant-based options.