The Bournville plant continues to be the cornerstone of Cadbury’s business – owner

In 2012, Mondelez International, the parent company of Cadbury, acquired the chocolate giant and made Bournville its Global Centre of Excellence for chocolate research and development. Despite facing challenges such as a hostile takeover by American firm Kraft in 2010 and job losses at Bournville, managing director Louise Stigant emphasized that Bournville remains a “Crown Jewel” within the company. She expressed her privilege of being part of a business with such rich heritage and highlighted that Bournville will remain the “home and heart” of the business for years to come. Since taking over the UK business 14 years ago, Mondelez has invested £270m in it, with Bournville at the forefront of their plans.

By Samantha Johnson

As a content writer at newsnmio.com, I craft engaging and informative articles that aim to captivate readers and provide them with valuable insights. With a background in journalism and a passion for storytelling, I thoroughly enjoy delving into diverse topics, conducting research, and producing compelling content that resonates with our audience. From breaking news pieces to in-depth features, I strive to deliver content that is both accurate and engaging, constantly seeking to bring fresh perspectives to our readers. Collaborating with a talented team of editors and journalists, I am committed to maintaining the high standards of journalism upheld by our publication.

Leave a Reply