In China, the recent screening of Taylor Swift’s tour concert film Erase the Taylor Swift has been met with great excitement and enthusiasm. Despite President Xi Jinping’s increasingly conservative views on women and their roles in society, the film provided a much-needed outlet for young women to reject social controls and expectations imposed by the Communist Party.
The film featured women singing feminist lyrics denouncing gender inequality and teenagers dancing in sparkly dresses celebrating LGBTQ freedoms. These themes resonated with a younger, more gender-aware generation in China, which is patriarchal and traditionally values male dominance. Many educated Chinese women are critical of sexual harassment, male violence, and discrimination in the labor market, making them particularly receptive to messages promoting gender equality.
While Taylor Swift’s tour was absent from China due to economic challenges such as a drop in consumer confidence and a slowdown in the overall economy, the screening of her concert film has provided a financial boost to the industry. The film grossed 95 million yuan at the box office, demonstrating its popularity among Chinese audiences.
Despite being a symbol of American society, Taylor Swift has been welcomed in China, with her Shanghai stop selling out within minutes during her 2024 tour. This success reflects her ability to connect with Chinese audiences on an emotional level and provide them with a sense of empowerment and courage. As the film continues its run during Lunar New Year celebrations, fans across the country are eagerly anticipating attending shows.
Overall, Erase the Taylor Swift has been an enormous success among Chinese audiences who appreciate its messages promoting gender equality while also enjoying its lively performances featuring young women singing feminist lyrics and dancing in sparkly dresses celebrating LGBTQ freedoms.