Squishmallows initiates legal battle with Build-A-Bear

Plush toy companies, Jazwares and Build-A-Bear Workshop, are heading to court for a heated battle over intellectual property rights. Build-A-Bear is suing Jazwares for copyright infringement, claiming that Squishmallows, from Jazwares, are too similar to their own egg-shaped cushion animals. The legal dispute will be more serious than a pillow fight.

In response to the lawsuit filed by Build-A-Bear Workshop in Missouri, Jazwares has taken legal action against the company in California. The lawsuit alleges that Skoosherz is a knockoff of Squishmallows and claims they have been selling the toys since 2017.

The range of Squishmallows animals includes a fox, a cat, and a frog. Their popularity skyrocketed during the pandemic as people bought comforting items for their homes and went viral on TikTok. They were also endorsed by celebrities. There are now over 1,000 different versions of the plush toys.

Jazwares has already filed a lawsuit against Chinese online retailer Alibaba for allegedly selling counterfeit toys. The company’s parent company was bought by US billionaire Warren Buffett’s investment firm in 2022. Their lawyer, Moez Kaba, stated, “When it comes to intellectual property rights, imitation is not the sincerest form of flattery.”

Build-A-Bear has not yet responded to the request for comment on the matter.

By Editor

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