On Friday, November 24, dm Hrvatska will celebrate Giving Friday, a different version of Black Friday, for the sixth year in a row. During this event, they will donate five percent of the daily turnover achieved in 178 stores and in the dm online shop. Last year’s edition of Giving Friday raised over 90,000 dm customers who made a donation of €56,688 to centers for children and youth without adequate parental care in Osijek and Lipik.

This year’s donation is intended for children and youth without parents or adequate parental care care, whose housing, development and well-being are taken care of by the Maestral Community Service Center in Split and the Ruza Petrović Community Service Center from Pula. The head of the procurement and marketing department of dm for the Adria region and the head of the sales region in Croatia, Gordana Picek stated that Giving Friday has always had a special meaning for them at dm, and they are grateful to the thousands of customers who have so far supported them in marking a different Black Friday.

To contribute to this effort this year on November 24th citizens are invited to make purchases in dm stores and online shop. With support from customers, dm will enable the Maestral community service center to complete renovations such as reconstruction of children’s playgrounds