Brompton has a little bit of a cult following. When you have one, you get it. They’re bizarre. They’re cool. You may take them wherever. The tremendous lengthy head tube and seat publish give the bikes their distinct look and permit them to fold down in beneath 20 seconds to be carried wherever.
The truth is, that’s how they have been invented. When Andrew Ritchie moved to London as a younger engineer in 1975, he needed a greater technique to get round. At present, Brompton Bicycle firm is the biggest bicycle producer within the UK.
The “World’s Smallest Bike Store”
This week the London firm opened the primary of its type “Micro Junction” retailer in Brooklyn. Dubbed the World’s Smallest Bike Store, the 70 sq. foot house is on Entrance Avenue in DUMBO—one in all Brooklyn’s most photographed and most iconic neighborhoods. PR Newswire studies that the “Micro Junction retailer presents New York residents and guests an opportunity to ascertain the brand new life-style Brompton can supply by saving riders house and time.”
AARON BARRERA
Guests are inspired to take a “selfie check journey” by meandering across the bike paths alongside the East River and tagging their pictures with @BromptonUSA and #tryBrompton. Additionally, if New Yorkers need just a little extra time to strive a Brompton of their actual lives, they’ll make the most of a free, two-week trial supply.
“We’re on a mission to make life in cities extra handy and extra enjoyable. The Micro Junction idea is a mirrored image of that aim,” Juliet Scott-Croxford, Brompton President of North America, mentioned in a press launch. “Brompton makes on a regular basis life with a motorcycle straightforward as a result of you’ll be able to take our bikes wherever, avoiding theft and connecting multi-modal journeys.”
New Yorkers can now buy any Brompton to be delivered to their residence, or choose one up on the flagship retailer, Brompton Junction, on Bleeker Avenue within the West Village.
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Author
Micah Ling is a contract author who lives within the mountains of Colorado. She splits her free time between mountain biking and path operating.