WATERFORD — Don’t get it twisted. Twisted Flooring has been a well-established enterprise serving Southeastern Wisconsin for the previous six years, but it surely wasn’t till January 2023 that this family-owned enterprise added a brand new showroom to serve prospects higher.

Twisted FloorsPositioned at 811 Fox Lane, #C, in Waterford, Twisted Flooring is able to fulfill your flooring wants. – Credit score: Kitty Anne Inventive

The showroom is at 811 Fox Lane, #C, in Waterford, along with a 3,000-square-foot warehouse utilized by the enterprise.

Household on the core

Trevin and Cali Simes personal the institution that gives concrete flooring coatings and flooring set up for residential, industrial and industrial purposes. 

The enterprise’s basis is rooted in household. Not solely does the Simes household stay within the space, however they take pleasure in offering high quality work for different households too.

Twisted FloorsThe Twisted Flooring household is able to give you the very best flooring options in your residence or enterprise. – Credit score: Kitty Anne Inventive

Each Trevin and Cali run their enterprise with the intent to deal with their workers like household as nicely. A part of that’s providing advantages, like insurance coverage, to those prolonged members of the family. It’s not all the time straightforward to discover a job within the trades that provides insurance coverage and different advantages, however the Sines know the worth of such issues and work onerous to supply for his or her workers.

The couple has 5 youngsters, beginning with the oldest at 10 years outdated right down to a pair of twins that they simply added to the Twisted Flooring crew about two months in the past.

When first beginning out, and to today, the concept to work in an atmosphere that valued household was perfect to Trevin, which lead him to develop into his personal boss.

Trevin tackles turning into a enterprise proprietor

Beforehand, he had expertise working in a industrial setting with the carpenters union. He would deal with facet jobs within the residential house, which gave him the ability set to deal with each sorts of jobs.

Therefore the title, Twisted Flooring, is a mix of business and residential.

“He began the enterprise within the title itself, based mostly upon twisted flooring, simply because with residential and industrial flooring, you by no means know what sort of flooring you’re gonna get,” defined Cali.

Twisted FloorsEarlier than and after photograph of a flake concrete coating. This flooring had main repairs and prep concerned because of the excessive cracks and pitting within the concrete. Plenty of work for prep however the finish result’s attractive. – Credit score: Twisted Flooring

Twisted FloorsA stained, soiled and distressed concrete storage flooring has been reworked into one thing completely lovely. – Credit score: Twisted Flooring

Now, he’s actually coated his bases and expanded to doing all varieties of flooring in all types of areas. From hospitals like Froedtert & the Medical School of Wisconsin to a mom-and-pop’s storage, they work to deal with all of it.

Up till lately, Cali was the proprietor of Cali Parisi Artistry, a hair salon in Burlington. For a similar purpose, desirous to be together with her husband and her youngsters extra, she took a leap of religion to hitch the crew at Twisted Flooring.

A knack for connecting with others led Cali to a job as co-owner and the supervisor of all issues on the enterprise finish of Twisted Flooring.

Now she will try this in an area they name their very own.

Highlighting the showroom

Twisted FloorsThe showroom is shiny, heat and welcoming so purchasers can are available, take pleasure in a cup of heat espresso or tea and take a look at flooring to place in their very own properties. – Credit score: Kitty Anne Inventive

Twisted FloorsTwisted Flooring shares the very best manufacturers; those they might belief in their very own properties. – Credit score: Kitty Anne Inventive

Twisted FloorsCome view the choices which might be obtainable with out being overwhelmed with too many choices. Twisted has weeded out something lower than the very best. – Credit score: Kitty Anne Inventive

Twisted FloorsThe aim for his or her showroom is SIMPLICITY. – Credit score: Kitty Anne Inventive

“We appreciated the concept of consumers coming in, assembly us, sitting down, and having that communication facet,” stated Cali.

The corporate nonetheless prides itself in providing free estimates and going into properties to measure, however as a option to develop with its prospects, they invite them into the showroom to discover its providing of flooring.

This contains all the pieces from carpet to vinyl and hardwood. Twisted Flooring solely carries one line of flooring and that’s Shaw Flooring together with a number of varieties of flooring coatings.

“Folks want to have the ability to see it,” she stated. “We prefer to create that relationship the place they really feel like they will step in, sit down, drink a cup of espresso, and undergo the flooring.”


Previous to having the showroom, they didn’t have that human interplay and connection as a lot as they’d like, partially on account of COVID-19 as nicely.

As a small enterprise, they imagine this is without doubt one of the advantages of their firm.

Twisted FloorsTrevin and Cali Simes with their 5 youngsters. – Credit score: Kitty Anne Inventive

“You may all the time go into a giant field retailer to purchase your flooring, however you don’t get that cozy interplay with an individual, so we switched. We determined that’s what was missing, particularly within the Waterford space, however within the space normally,” stated Cali. “You may go into these large carpet shops or flooring flooring which have 5,000 differing kinds. You might be overwhelmed.”

The important thing for Twisted Flooring is ensuring that every buyer feels assured of their buy.

“We all know what works and lasts lengthy versus simply giving folks the most cost effective value and throwing one thing on their flooring,” she stated.

Join with Twisted Flooring

Extra details about Twisted Flooring will be discovered on-line on their web site.

Join with them on Fb and Instagram for updates about what’s occurring at this native enterprise.

Twisted FloorsNothing is sweeter then a recent concrete coating on a model new storage. – Credit score: Twisted Flooring

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