Business Beyond the Game –

Ice Cube


Ice Dice is poised to take the Big3 to the following stage. The co-founder of the 3-on-3 professional basketball league appears to extend the league’s presence internationally forward of its sixth season, which begins June 26. This summer season, the Big3 is internet hosting a sport outdoors of North America for the primary time—the championship and All-Star video games might be performed in London’s O2 Area on Aug. 26.

When he’s not tending to his hoops government duties, Dice additionally continues to push for advocacy by means of economic-inclusion initiative, the Contract with Black America. The NFL partnered with CWBA in 2021 and has dedicated greater than $120 million to assist numerous Black-owned companies. Dice hopes to get the opposite main U.S. sports activities leagues on board with the initiative.

The hip-hop star additionally fills his time with numerous engagements, from leaping on a brief summer season music tour to being the voice of Superfly within the new Teenage Mutant Ninja Turtles film.

Dice joined Sportico’s Enterprise Past the Recreation to debate operating his 12-team league and the significance of Black enterprise. The filmmaker and actor additionally touched on an array of matters from the parallels between athletes and music artists to the best enterprise classes he’s realized alongside the way in which.

For extra Enterprise Past the Recreation movies, take a look at Sportico’s YouTube web page.

By Editor

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