Expansion Interview: La Liga President Javier Tebas on Expanding the League’s Global Reach and Future Plans

Javier Tebas, the president of La Liga, shared his insights on the league’s future plans during an interview with Expansion. One of the key areas he focused on was expanding La Liga’s global footprint and tapping into international markets, particularly North America. He believes that official matches being played abroad could be a reality in the 2025-26 season, which would help strengthen La Liga’s position as one of the world’s premier football leagues.

Tebas acknowledged the challenges posed by competing leagues and emphasized the importance of innovation to maintain La Liga’s edge. He highlighted how an official match in the US could help solidify La Liga’s position in the North American market, which is currently its second biggest after Spain.

Another topic that Tebas touched upon was goal-line technology. While he acknowledged its potential benefits, he also raised concerns about its effectiveness and cost. Instead of investing heavily in goal-line technology, Tebas proposed increasing the use of cameras to assist referees. He argued that this approach would be more cost-effective and would also improve officiating standards without compromising on accuracy.

Overall, Tebas expressed his optimism about La Liga’s future and his belief that it can continue to evolve and adapt to meet changing consumer demands while maintaining its position as one of the world’s top football leagues.