Mara Hoffman to Temporarily Halt Fashion Business After 24 Years

Mara Hoffman, the founder of an eponymous label that has been in business for 24 years, has announced that she will be taking a pause from her company. The spring 2024 collection will be the last offering for the time being, and the brand will sell existing pieces until everything is sold out.

In an email sent on Sunday, Hoffman expressed her gratitude for the experience of running the company for as long as she has. She stated that it has been nothing short of extraordinary and has made her who she is today. However, she also acknowledged the challenges of working within the sustainability movement in the fashion industry. She believes that while the industry’s structure is not built to prioritize the Earth and its inhabitants, there is potential for positive change.

Hoffman founded her label in 2000 after graduating from Parsons School of Design with a focus on sustainable materials, processes, and production. In 2023, Hoffman was recognized with the CFDA Environmental Sustainability Award for her efforts in promoting sustainable fashion practices.

In her letter, Hoffman emphasized the importance of innovation and progress in sustainability and ethical practices within the fashion industry. While she was not available for further comment, her decision to pause her business marks an important transition in her career. She hopes that her decision will lead to more meaningful change within the industry and inspire others to continue pushing for positive change.

By Samantha Johnson

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