The economy has had an impact on Valentine’s Day spending, according to Stephanie Latimer, owner of a floral shop in Grinnell. She says that some people are opting for smaller, more affordable bouquets instead of the large red roses that are traditionally associated with the holiday. This trend is not unique to Grinnell, as Latimer is also involved in the National Alliance of Florists Association and has seen similar purchase patterns across the country.
Despite this shift in consumer behavior, business at the floral shop will still peak today and tomorrow as people scramble to get their Valentine’s Day gifts. Latimer says that they will likely see a surge in orders from their shoppable website as well as a store full of people ringing up purchases. Despite these challenges, she remains optimistic about the future of her business and the industry as a whole.