Phoenix named one of the Top 10 cities for sports business opportunities

Phoenix has been recognized as a top 10 city for sports business in a recent report by Sports Business Journal. The NBA has announced that the 2027 All-Star Weekend will be held in Phoenix, and Suns owner Mat Ishbia is thrilled about the decision.

Phoenix was named as a leading sports market in the Western region, falling just below Los Angeles and Las Vegas. The Valley was praised for its accessibility, with 14 professional sports venues located within an hour’s drive. Executives also highlighted the area’s thriving casual golfing culture.

With 26 major sports venues, including a Super Bowl stadium and a PGA Tour venue, the Phoenix area is no stranger to hosting major sporting events. In addition to the All-Star Weekend, Phoenix hosts other permanent events like the NASCAR United Rentals Work United 500 and the ATP Arizona Tennis Classic.

Phoenix has invested heavily in new venues in the last decade, such as the Legacy Sports Complex in Mesa. The report also noted Phoenix’s comparatively low tax rate, with a room tax of just 12.57%, lower than most of the top 50 markets. All in all, Phoenix is gearing up to showcase its sports business capabilities on a national stage during the 2027 NBA All-Star Weekend.

By Samantha Johnson

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