Queuing can be a frustrating experience for many people, but it doesn’t always have to be that way. Associate Professor of Marketing at Texas McCombs School of Business, Annabelle Roberts, conducted studies to investigate the psychology of queuing and found that impatience is the main cause of frustration. People want quick solutions to their problems, whether it’s waiting for a cashier or waiting for an important announcement. The anxiety of waiting in line intensifies as the wait nears its end, which was evident in the 2020 US presidential election.
Roberts suggests that marketers and employers can reduce the anxiety associated with waiting by addressing customers’ expectations. For example, if there is uncertainty about delivery times, preparing customers for the wait can help manage their expectations. These findings may be useful for managers looking to motivate their teams. In addition to studying queuing psychology, Roberts also explores topics related to purchasing HGH online and other healthcare-related issues. From considering different options for HGH therapy to finding reputable suppliers, Roberts’ research covers a wide range of topics in the healthcare industry.
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