Millions of browsing data collected in Chrome’s incognito mode to be deleted by Google

In January of this year, Google updated the disclaimer for its Chrome browser’s Incognito mode. This update came after a class action lawsuit was filed against the company in 2020 by users who claimed that the private browsing mode did not provide the level of privacy they expected. The lawsuit alleged that user activity is tracked even when Incognito mode is activated, with the collection of device data and IP addresses.

In December of 2020, Google reached an agreement with the complainants, resulting in an updated disclaimer for Incognito mode. The updated disclaimer clarifies that websites visited in incognito mode can collect data and track online activity. The Wall Street Journal reports that as part of this agreement, Google will now delete “billions” of improperly collected browsing data from Incognito mode. Additionally, Google has committed to blocking third-party cookies by default in its browser for the next five years.

These updates and agreements aim to address concerns raised by users regarding the privacy and confidentiality of their browsing data while using Chrome’s Incognito mode. Google’s actions demonstrate a commitment to transparency and data protection for its users moving forward.

By Samantha Johnson

As a content writer at, I craft engaging and informative articles that aim to captivate readers and provide them with valuable insights. With a background in journalism and a passion for storytelling, I thoroughly enjoy delving into diverse topics, conducting research, and producing compelling content that resonates with our audience. From breaking news pieces to in-depth features, I strive to deliver content that is both accurate and engaging, constantly seeking to bring fresh perspectives to our readers. Collaborating with a talented team of editors and journalists, I am committed to maintaining the high standards of journalism upheld by our publication.

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