Auto Shows Have Positive Impact on Business According to José Muñoz

At the Automotive Forum New York, Hyundai Motor Company president José Muñoz addressed concerns about the brand’s retail strategy. Despite announcing a partnership with Amazon last November to sell vehicles online, Muñoz reassured franchise system advocates that dealers are still responsible for selling vehicles. The Amazon platform is opt-in, with a pilot program currently underway involving 20 dealers. Muñoz expects this program to expand in the second half of the year, but acknowledges the complexities of selling vehicles online compared to other products on Amazon.

Muñoz emphasized the importance of consumers interacting with vehicles in person, highlighting Hyundai’s strong presence at auto shows around the world. He stressed the value of consumers being able to see and test drive cars firsthand, noting that auto shows provide opportunities for consumers to explore a wide range of vehicles, including electric ones. While Hyundai has focused on electric vehicles, Muñoz recognized the importance of offering consumers a variety of choices. He stated that Hyundai will continue to provide options for traditional internal combustion engine (ICE) vehicles, hybrids, and electric vehicles to meet the diverse needs and interests of consumers.

By Samantha Johnson

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