85 percent of Italians purchase online at least monthly

Idealo’s latest “Report on Italian e-commerce 2024” has revealed that Italians are showing remarkable resilience and competitiveness in their purchasing habits. Despite economic challenges like inflation and the energy crisis, consumer spending patterns have remained consistent for the third consecutive year. Inflation saw an average increase of 5.7% in 2023, with significant growth in the food sector at 8.8% in 2022 and 9.8% in 2023.

The report shows that a majority of digital users in Italy make at least one online purchase per month, with a noticeable trend towards a more conscious and informed approach to shopping. Consumers use price comparison tools to access product information (47%) and search for special offers and discounts (46%). Italian e-stores are competitive with international players, particularly in the sports and outdoor sector where over 58% of the best offers come from Italian e-shops.

There is also a growing interest in second-hand markets, especially for electronics where there was a 4% increase compared to the previous year. Used smartphones and notebooks are among the most sought after products, indicating a shift towards sustainable options. The report also outlines preferences by different age groups – electronics being popular among 45-55 year olds while fashion and accessories are favored by 25-34 year olds.

These findings provide valuable insights for online retailers to develop effective sales strategies and leverage price comparison platforms to reach a broader audience. Overall, Idealo’s report sheds light on the evolving landscape of e-commerce in Italy and trends shaping consumer behavior in the digital marketplace.

By Samantha Johnson

As a content writer at newsnmio.com, I craft engaging and informative articles that aim to captivate readers and provide them with valuable insights. With a background in journalism and a passion for storytelling, I thoroughly enjoy delving into diverse topics, conducting research, and producing compelling content that resonates with our audience. From breaking news pieces to in-depth features, I strive to deliver content that is both accurate and engaging, constantly seeking to bring fresh perspectives to our readers. Collaborating with a talented team of editors and journalists, I am committed to maintaining the high standards of journalism upheld by our publication.

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