Roc Nation, Jay-Z’s production company, has chosen R&B singer Usher to perform at the 2024 Super Bowl half-time show. Usher is known for his flawless singing, exceptional choreography and ability to bare his soul. He has expressed his excitement about the opportunity, calling it an “honor of a lifetime” and stating that it has been on his “bucket list” for years.
Despite being a short-running show, the Super Bowl half-time performance is an incredibly expensive undertaking. The NFL covers all production costs, including artists’ travel expenses. While performers do not receive payment for their services, they are likely to experience a significant increase in record sales and streaming figures after the performance. In Usher’s case, this means that his new album COMING HOME is about to reach a wide audience, potentially resulting in a very lucrative payday.