Kruidvat to phase out iconic plastic candy bag

Kruidvat is replacing its iconic plastic candy cones with a more sustainable paper version. The store chain announced that it will ban the use of plastic candy bags, which were used by 8 million customers annually. By doing so, Kruidvat claims to save 32,000 kilos of plastic every year.

This move is part of Kruidvat’s broader sustainability strategy. According to the company, the paper bag is one of many initiatives aimed at making packaging and products more eco-friendly. “With this new step, we are helping to reduce the use of plastic and decrease the amount of plastic litter in Belgium and the Netherlands,” says Leendert van Bergeijk, Kruidvat’s sustainability manager.

The paper candy bag has already been standard practice in Wallonia for some time, but all Kruidvat branches in Wallonia will switch to the latest version on Monday. This change reflects a growing trend towards sustainable packaging and products among consumers and businesses alike.

By Editor

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