Marketing and Business Development Veteran Appointed as Senior Director of Genumark

Alexis Bernard, a seasoned marketing and business development expert with nearly 15 years of experience, has been appointed as senior director of business development at Genumark (asi/204588). Bernard, who is based in New York City, will bring her dynamic approach to the role as she works to drive revenue growth and cultivate client relationships.

In her new position, Bernard will join a team that includes Mandi Rudd as director of new markets and Johanna Gottlieb as vice president of business development. Together, they will help expand Genumark’s presence in the U.S. market.

Before joining Genumark, Bernard was a senior business development manager at ParsonsKellogg (asi/339615) in East Providence, RI. She also has experience working at Axis Promotions, now part of HALO Branded Solutions, and Fingerprint Promotions.

Bernard expressed her excitement about joining Genumark in a statement, praising the company’s mission, style, and go-to-market strategy that align with her personal values and professional goals. She also praised the company’s sales roster and expressed eagerness to work with some of the industry’s best talent.

Genumark CEO Mitch Freed welcomed Bernard to the team, highlighting her expertise in marketing and business development as vital for the company’s expansion into the U.S. market. He is confident that her leadership will elevate the brand and deliver value to clients.

The appointment of Bernard is just one part of Genumark’s overall strategy to grow its presence in the U.S. market. The company ranked 38th on Counselor’s list of largest distributors in the industry based on 2022 North American promotional products revenue of $51.4 million and has recently added other key personnel to its team