The Power of Influence: Exploring the Art and Science of MKTG 0003

In a world where persuasion plays a crucial role in shaping our daily lives, from governments to individuals, it is essential to understand the techniques of influence. The course MKTG 0003: The Art and Science of Influence offers a comprehensive overview of contemporary theories and methods to present ideas in a persuasive manner.

The course begins with negotiation basics, examining cognitive and emotional biases that affect our attitudes and behaviors. Students will gain a toolbox of science-based persuasion techniques, learning practical tactics in data visualization, numerical communication, and persuasive writing. “The Art and Science of Influence” goes beyond a typical course by exploring the mechanisms shaping our choices, beliefs, and actions in a world full of persuasive forces.

By the end of the course, students will be able to understand theories of persuasion, create persuasive messages based on research and theory, explain why persuasion techniques work using relevant research and theory, and incorporate class materials into a knowledgeable persuasive campaign.

For exceptional high school juniors and seniors seeking to enhance their academic pursuits with Wharton’s business education curriculum, the Wharton Pre-baccalaureate Program offers an unparalleled opportunity to enroll in Wharton online courses with academic intensity. Participants learn from Wharton instructors, earn a Wharton transcript, and gain college credit for each completed course. With six sessions to choose from, students have the flexibility and resources to explore the full range of Wharton’s offerings while receiving built-in academic support.

By Samantha Johnson

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