Following reports that its Israeli restaurants provided free meals to Israeli soldiers, McDonald’s has been facing calls for a boycott. As a result of declining sales due to the boycotts, the fast-food giant has made the decision to purchase all of its Israeli restaurants. The issue was highlighted by news outlets such as the British Broadcasting Company (BBC) and the news agency AFP.
To regain control and improve sales, McDonald’s has announced that it will be acquiring Alonyal, the company that has been operating McDonald’s restaurants in Israel for over 30 years. This acquisition will result in McDonald’s directly owning 225 restaurants in Israel, where approximately 5,000 employees work. The purchase price was not disclosed, but the transaction is expected to be finalized in the coming months.
Most McDonald’s restaurants worldwide operate under franchise agreements, where independent entrepreneurs run the establishments. However, in Israel, Alonyal operated all of McDonald’s restaurants on behalf of the company. The boycotts and protests against McDonald’s in Israel stemmed from these actions. The negative sentiments surrounding these actions led to a significant impact on McDonald’s sales, especially in regions like the Middle East, Malaysia, Indonesia, and France.
By taking full control of its restaurants in Israel through this strategic move
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