Meta to Compensate Creators for High-Quality Threads and Posts

Meta, the parent company of Facebook and Instagram, is currently running a test program to offer cash bonuses to creators who produce engaging content for their Twitter-like app, Threads. The program is invite-only and pays creators based on post performance or the number of posts shared on the app. Eligible posts with less than 2,500 views are not eligible for payouts.

Meta’s decision to launch this program is a clear indication of the company’s efforts to elevate its text-based app and attract and maintain users amidst competition from platforms like Elon Musk’s X, as well as emerging platforms like Bluesky and Mastodon. Threads has already gained popularity, holding the top spot in the Apple App Store rankings, while X is positioned at number 26.

Throughout the past nine months, Threads has experienced steady growth, welcoming over 130 million monthly active users as of February. Meta CEO Mark Zuckerberg expressed his optimism regarding the app’s future growth and improvements during the company’s Q4 earnings call. He emphasized the potential of a discussion-oriented platform like Threads to rival the popularity of mainstream social apps.

In addition to the Threads initiative, Meta is also testing a “Spring Bonus” program for Instagram, in which creators will be compensated for engagement on reels, photo carousels, and single-image posts. Notably, Instagram had previously ended a bonus program for reels in March 2023 but hinted at the possibility of reintroducing bonuses during an announcement in October by Instagram head Adam Mosseri. Overall, these initiatives by Meta underscore the company’s commitment to supporting creators and fostering their success across various platforms like Threads and Instagram.

By Samantha Johnson

As a content writer at, I craft engaging and informative articles that aim to captivate readers and provide them with valuable insights. With a background in journalism and a passion for storytelling, I thoroughly enjoy delving into diverse topics, conducting research, and producing compelling content that resonates with our audience. From breaking news pieces to in-depth features, I strive to deliver content that is both accurate and engaging, constantly seeking to bring fresh perspectives to our readers. Collaborating with a talented team of editors and journalists, I am committed to maintaining the high standards of journalism upheld by our publication.

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