The NFL has announced that it will continue advertising on social media platform X, despite recent difficulties and concerns over content moderation. NFL Chief Media and Business Officer Brian Rolapp stated that the league will continue to advertise on the platform because its fans are present.

However, a recent incident where the platform allowed a harmful anti-Semitic message has raised concerns among users. The platform has been criticized for allowing viewpoints that are considered harmful under the guise of free speech, sparking widespread debate about reasonable limits on content that can be posted.

This raises questions for advertisers and potential impacts on the user base. The NFL is currently contemplating whether to support the platform financially and indirectly endorse its approach by purchasing ads there. So far, the NFL has remained firm in its support of the platform.