Amazon has been granted the exclusive rights to stream one National Football League playoff game on its Prime Video platform next season, according to a source familiar with the matter. This comes just a month after NBCUniversal’s Peacock became the first-ever platform to exclusively livestream an NFL playoff game. The January 13 matchup between the Kansas City Chiefs and the Miami Dolphins made history as the most streamed event in US history, with more than 20 million viewers tuning in.
While Peacock did not lose the rights to exclusively stream a playoff game, Amazon earned this new deal by hitting certain performance benchmarks in its 2021 streaming deal with the NFL. In fact, earlier this month, Amazon reported a 24% year-over-year increase in total viewership of “Thursday Night Football” this season, citing Nielsen. The November 30 Seahawks-Cowboys game attracted 15.3 million viewers, becoming Prime Video’s most watched TNF game ever.
This move by Amazon comes after Tuesday’s announcement from Disney’s ESPN, Fox Corp., and Warner Bros Discovery that they would jointly launch a sports streaming platform. Warner Bros Discovery is also the parent company of CNN.