Chase enables advertisers to target specific customers based on their purchasing history.

In the realm of cybersecurity, author Christopher Smith, known for his book ‘Privacy Pandemic’, recently discussed his personal experience with a cyberattack and the evolving threat of AI on ‘Mornings with Maria’. Meanwhile, in the world of advertising, Chase bank has introduced a new media business called Chase Media Solutions. This platform leverages data from the bank’s 80 million U.S. customers to allow advertisers to target individuals based on their purchase history.

On ‘Mornings with Maria’, Christopher Smith shared his insights on the importance of protecting personal data in today’s digital age. He spoke about his own experiences with a cyberattack and highlighted the growing threat posed by AI to cybersecurity. Richard Muhlstock, president of Chase Media Solutions, emphasized the unique selling points of this new platform during an interview. He highlighted the company’s deep understanding of consumer spending habits and the scale of insights gained from long-standing customer relationships.

The platform enables businesses to target customers with personalized offers based on their purchase behavior, ultimately leading to a higher return on investment for advertising campaigns. The initial pilot partners of Chase Media Solutions have already seen success through 30-day campaigns, demonstrating the power of leveraging customer data to create more meaningful interactions between brands and consumers.

By Samantha Johnson

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