The Super Bowl LVIII, which aired on CBS Sunday, was the most watched program in television history, according to CBS Sports. They made this announcement based on initial data from Nielsen Media Research and Adobe Analytics. Final Nielsen numbers were expected to be released on Tuesday.
The Kansas City Chiefs emerged victorious over the San Francisco 49ers in a nail-biting overtime game, with a final score of 25-22. This was only the second Super Bowl in history to go into overtime.
CBS Sports’ coverage brought in a total audience of 123.4 million average views across all platforms including the CBS Television Network, Paramount+, Nickelodeon, Univision, CBS Sports and NFL digital properties. This record-setting viewership surpassed the previous record of 115.1 million viewers drawn by last year’s title game. In addition to being the most streamed Super Bowl in history, CBS Sports pointed out.
President and CEO Bob Bakish of Paramount sent an email to employees congratulating them on their historic win and calling it “one for the record books.” The halftime performance featured iconic R&B artist Usher along with special guests Alicia Keys, Ludacris and more. Viewers also saw pop superstar Taylor Swift again who is dating Chiefs tight end Travis Kelce and was spotted at numerous Chiefs games this season. Her attendance increased viewership and ticket sales as reported by CBS News Philadelphia.