As the Paris Olympics of 2024 draw near, athletes are wrapping up their preparations for this significant sporting event. In a bid to revolutionize the coverage of these games, a media outlet has decided to employ artificial intelligence (AI) as a reporter.
NBC, an American network, has enlisted AI as a sports commentator, utilizing the voice of renowned broadcaster Al Michaels. Michaels has trained the technology with his own voice, allowing it to report on daily events and provide insights into what is yet to come.
With Michaels’ expertise, NBC will deliver customized recaps through its Peacock platform. The network guarantees that a team of editors will oversee the content before it goes live to maintain accuracy and quality.
As AI continues to be integrated into various industries, including sports media coverage, there is ongoing debate among professionals and experts regarding its regulation and ethical use. This complex consideration reflects the need for responsible integration of AI technology in all aspects of our lives.