Instagram content creators in the United States can now develop their own personalized assistants using Meta’s AI Studio platform. These chatbots, created using AI software, will be designed to enhance user interactions with AI agents and will be tested on the platform for a short period before being rolled out. The feature is currently only available to 50 content creators, and it remains unclear if and when it will be officially released globally. Meta aims to explore different ways to use AI for creators and businesses on the platform through these tests.
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