REWE Group, a leading German retailer, has announced the extension of the contract of its digital and technology director, Christoph Eltze, until 2029. Eltze has been with the company since July 2022 and has played a crucial role in driving forward the company’s digital and technology initiatives.
As the divisional director for retail in Germany, Eltze managed various digital, customer, analytics, and IT functions before taking on his current position. He has been instrumental in creating the necessary conditions for innovation, improved efficiency, and group-wide synergies in this strategically important field.
Lionel Souque, CEO of REWE Group, praised Eltze’s passion and expertise in driving forward the digital and technology division. He highlighted their effective cooperation and focus on continuity within the executive board team. Souque emphasized that Eltze’s role as a key driver of the company’s rapid development was further strengthened by the decision to extend his contract.
Erich Stockhausen, chairman of REWE Group’s supervisory board, also praised Eltze for his role in advancing brick-and-mortar business models and introducing new formats. He emphasized that numerous innovations have created new opportunities for growth and expanded the company’s reach beyond traditional retail channels. The supervisory board is relying on Eltze’s leadership to continue driving innovation and growth within this strategically important field.
Overall, REWE Group is committed to investing in its digital transformation initiatives through extending Christoph Eltze’s contract as its digital and technology director. His expertise and leadership are critical to continued success in this rapidly evolving field.