Three CSI students could potentially win a $40k prize with their mental health business idea.

Kathy Couch, a therapist in Twin Falls with 18 years of experience in mental health, has partnered with individuals from the CSI Marketing Program to develop a business idea called Rewired360. This initiative aims to enhance access to EMDR certification for clinicians and therapists. The goal is to increase the number of professionals trained in EMDR so that a higher level of care can be provided to clients in need.

As part of the Idaho Entrepreneur Challenge, Rewired360 is among the business ideas competing for a $40,000 prize. The semi-finals of the challenge will take place in Boise on April 4th and 5th. EMDR, or Eye Movement Desensitization Reconditioning, is a therapy technique used by Couch to help clients heal from trauma, grief, and relational distress. It is effective for various mental health issues and has the advantage of providing fairly quick results.

Couch’s vision for improving access to care in the Magic Valley involves expanding the availability of EMDR therapy. She wants to help more people in Southern Idaho by sharing her expertise with other clinicians. Through her connection with business and marketing students Natalie Klucken and Elle Whitehead from the College of Southern Idaho, the business plan for Rewired360 was developed. Their aim is to educate therapists on the business side of their practice so they can focus on helping clients without worrying about the logistical aspects.

The team has been working on presentations, speeches, and gathering all the necessary information to make Rewired360 a successful venture. By participating in the Idaho Entrepreneur Challenge, they hope to showcase their business idea and its potential to positively impact mental health care in the region. Couch’s ultimate goal is to make therapy more accessible and efficient so that individuals can experience relief without the need for long-term treatment.

Klucken and Whitehead have been instrumental in developing Rewired360’s marketing strategy and building partnerships with other organizations involved in mental health care. They understand that there are many barriers that prevent people from seeking therapy or getting certified as an EMDR therapist, such as cost and lack of awareness about available resources.

To address these barriers, Rewired360 plans to offer affordable training programs for clinicians interested in becoming certified in EMDR therapy. They also plan

By Samantha Johnson

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