Iowa-LSU game attracts record-breaking betting interest in women’s sports

Women’s sports are gaining significant traction and attracting larger audiences, generating more interest. This is partly due to the emergence of extraordinary talents like Caitlin Clark and the increasing valuations of women’s sports franchises. The surge in betting on women’s sports is occurring at a time when viewership of the women’s Sweet 16 on ESPN hit a record high, marking a 96% increase from the previous year.

Despite this growing interest in women’s sports betting, only 26% of bettors are women, according to the American Gaming Association. Sportsbooks are recognizing the enormous opportunity presented by tapping into the growing female fanbase. A recent LSU-Iowa game featuring star players Caitlin Clark and Angel Reese, alongside renowned coach Kim Mulkey, emerged as the top betting event on Monday, surpassing popular professional sports leagues like the NBA, MLB, and NHL.

The matchup between the University of Connecticut and the University of Southern California was another highly anticipated game, with star player Paige Bueckers putting up an impressive performance. This game ranked as the third-highest betting event of the day for sportsbooks. Both FanDuel and DraftKings reported significant interest in women’s basketball games, with DraftKings mentioning that the games even rivaled the handle of NFL games from the previous season.

Heading into the women’s Final Four, sportsbooks like FanDuel are already seeing a high level of engagement. Iowa is favored by 2.5 points over UConn while South Carolina has an 11.5 point advantage over NC State. As excitement around women’s sports continues to grow it creates a new frontier for sportsbooks and fans alike.

In conclusion: The surge in betting on women’s sports is happening at a time when these sports are becoming increasingly popular among fans and attracting larger audiences.

Sportsbooks have recognized this trend and have started to tap into it by offering new lines on these events.

This growth in interest has led to increased activity in online gambling platforms such as FanDuel and DraftKings which saw significant interest in their offerings for both men’s and women’s basketball games.

As we move towards March Madness this year it is clear that there will be more opportunities for bettors to wager on these exciting events.

By Samantha Johnson

As a content writer at, I craft engaging and informative articles that aim to captivate readers and provide them with valuable insights. With a background in journalism and a passion for storytelling, I thoroughly enjoy delving into diverse topics, conducting research, and producing compelling content that resonates with our audience. From breaking news pieces to in-depth features, I strive to deliver content that is both accurate and engaging, constantly seeking to bring fresh perspectives to our readers. Collaborating with a talented team of editors and journalists, I am committed to maintaining the high standards of journalism upheld by our publication.

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