Sally Beauty Introduces ‘Rooted In Science’ Series in Celebration of Black History Month

Sally Beauty, a leading retailer of high-quality hair color and care products, has partnered with The Black Hair Experience, an organization dedicated to celebrating Black hair and culture, to launch the first “Rooted in Success” event series. This collaboration is part of Sally Beauty’s commitment to fostering connections within the textured hair community.

The “Rooted in Success” event series will kick off with two pop-up events on Saturday, February 24 in Atlanta and Saturday, March 16 in Washington, DC. These events will provide an opportunity for students from Historically Black Colleges and Universities (HBCUs), entrepreneurs, Black- and female-founded beauty brands, and consumers to engage with influential industry leaders.

Sally Beauty currently carries an extensive assortment of over 100 textured hair brands – over 50 of which are Black-owned or founded, including national brands like SheaMoisture, Kaleidoscope, Mielle Organics, and TPH by Taraji among others. It also supports six Black-founded emerging brands from its small business focused Cultivate Accelerator Program.

As part of this partnership, active HBCU-enrolled students in the US will receive 10% off in-store and online at Sally Beauty during Spring 2023. This discount is just one way that Sally Beauty is committed to making high-quality hair care products accessible to everyone.

John Goss, president of Sally Beauty, commented on the importance of this partnership: “We believe beauty is a powerful form of self-expression

By Editor

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