PAR, Inc. (PAR), a global restaurant technology company, and Grubhub, a leading online and mobile food ordering and delivery platform, have announced the integration of MENU Link with Grubhub. MENU Link is part of the PAR MENU ecosystem and is PAR’s marketplace order management system.
Building off PAR and Grubhub’s existing partnership, MENU Link seamlessly integrates Grubhub and PAR Brink POS®, PAR’s innovative cloud-based point-of-sale system. This feature allows restaurants to easily manage Grubhub delivery and pickup orders directly within PAR Brink POS, streamlining operations for kitchen and front-of-house staff.
With this integration, restaurants gain centralized control over their menus, dynamic pricing for different channels, store-level information, and order data from third-party marketplaces with MENU Link. This unified approach eliminates confusion, costly errors, and duplicative work that often comes with managing multiple tablets from various delivery services.
Savneet Singh, CEO of PAR, said: “How people experience food has drastically changed — especially among millennials and Gen Z — with the surge in delivery services. While delivery provides diners with seamless ordering, it also creates ‘tablet hell’ for restaurants juggling multiple apps.” He added that together with GrubHub, their MENU Link solution tackles this head-on by integrating all major delivery services into one system. This innovation provides restaurants the capabilities they need to thrive on digital demand.”