Greater than 60% of the companies that promote on Amazon are small unbiased companies, based on a brand new report.

For as large as Amazon is as a market operator, what received it there was small.

Particularly, small companies. Greater than 60% of the companies that promote on Amazon are small and unbiased, Amazon says in a brand new report. Collectively, these companies in 2022 offered greater than 4.1 billion merchandise — or a median of seven,800 merchandise each minute — Amazon says.

Gross sales per small enterprise retailer on Amazon averaged about $230,000 per retailer, based on Amazon’s new report, 2022 Small Enterprise Empowerment.

Dharmesh Mehta, vice chairman, worldwide promoting companion providers, Amazon.com Inc.

“Promoting in Amazon’s retailer has enabled unbiased sellers to make use of an estimated 1.5 million folks within the U.S.,” says Dharmesh Mehta, vice chairman of Amazon’s worldwide promoting companion providers. “And through the 2022 vacation season alone, Amazon clients bought almost half a billion merchandise from small companies within the U.S., leveraging Amazon’s important investments in buyer site visitors, a trusted buying expertise and achievement and logistics capabilities that allow quick and handy supply.”

Amazon small enterprise metrics

• In 2022, Amazon and its third-party lending companions lent $2.1 billion to unbiased sellers.
• The highest small enterprise classes embody well being and private care, dwelling, magnificence, grocery, and attire,
• The states with essentially the most unbiased sellers are California, Florida, New York, Texas, and New Jersey.
• The quickest rising are Alaska, Washington, D.C., Mississippi, Maine, and Wyoming.

“Whereas small companies proceed to thrive by promoting in Amazon’s retailer, operating a small enterprise has by no means been simple,” Amazon says. “And this previous yr introduced new challenges that companies of all sizes needed to navigate. The financial system noticed rising rates of interest and inflation not seen in almost 40 years. And lots of companies continued to face provide chain points due to the worldwide pandemic and its aftereffects.”

Amazon.com Inc. is No. 1 within the Prime 1000. The database is Digital Commerce 360’s rating of North American internet retailers by gross sales. It’s No. 3 within the On-line Marketplaces database, which ranks the 100 largest international marketplaces.

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