The Pure South Handpicked 55 Day Aged Beef from Alliance Group’s Pukeuri plant in Oamaru has made a significant impression on the global stage. This beef won both the best grass-fed steak and the best ribeye steak at the World Steak Challenge held in London last week.

Shane Kingston, general manager of sales and marketing at Alliance Group, highlighted that these accolades are a testament to the hard work and dedication of farmers who consistently produce world-class grass-fed red meat. The beef is aged in vacuum bags for up to 55 days, resulting in a product that stands out among competitors.

The ribeye steak specifically caught attention with its exceptional qualities, priced at around $25 for 500g. It offers an unparalleled level of tenderness along with a robust, zesty, buttery, and creamy flavor profile that delivers a deeply satisfying savory experience. These awards serve as a reminder of the high quality of Pure South Handpicked 55 Day Aged Beef and the care that goes into producing it.