In London last week, the world recognized the quality of Pure South’s steak. The Handpicked 55 Day Aged Beef from Alliance Group’s Pukeuri plant in Oamaru claimed the titles of best grass-fed steak and best ribeye steak in the World Steak Challenge. This beef, aged for up to 55 days in a vacuum bag, was one of six winners in the global contest, showcasing the high standard of quality that Alliance Group produces.

Shane Kingston, the general manager sales and marketing at Alliance Group, expressed gratitude for the recognition of the hard work and dedication of the farmers. He emphasized that these awards validated the effort put in by farmers to produce world-class grass-fed red meat. The ribeye steak, priced at around $25 for 500g, was noted for its unprecedented tenderness and robust, zesty, buttery, and creamy flavor. It is a top choice for meat enthusiasts looking for a unique and flavorful dining experience.

Pure South’s award-winning steak highlights exceptional quality standards set by Alliance Group producers. Winning two categories in this prestigious global contest underscores their commitment to producing premium grass-fed beef that exceeds expectations. The ribeye steak stands out with its unique characteristics and delectable taste profile making it an exceptional choice for any meal.