Institutional Capital Makes Its Mark on the Sports Industry

The sports industry has always been a lucrative business, but in recent years, the market has seen a boom in valuations due to the rise of media rights. This has attracted the attention of institutional investors who are now not only investing in individual teams, but also acquiring entire leagues. This shift in investment patterns has created a new class of sports investors who are capitalizing on this growing alternative asset class.

During a recent discussion on Bloomberg, Gerry Cardinale, Founder, Managing Partner & Chief Investment Officer of RedBird Capital Partners, Brandon Gardner, Partner, Co-Founder & President of Raine, Gregg Lemkau, Co-CEO of BDT & MSD Partners, and Amanda Staveley, CEO of PCP Capital Partners and Co-Owner of Newcastle United F.C., shared their insights on the playbook for navigating this evolving sports investment landscape. The discussion was moderated by Jason Kelly, Chief Correspondent at Bloomberg Originals.

The panelists discussed the opportunities and challenges that come with investing in sports

By Samantha Johnson

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