SAN FRANCISCO – If ever there was a year for Stephen Curry and Beneath Armour to revive one particular of its signature taglines, it is now due to the fact it completely summarizes the Warriors this season.

The “Protect This House” slogan, which Beneath Armour debuted in 2003, is becoming revived for its 20th anniversary, and Curry is the most prominent face of the campaign. Who improved, provided the state of the Warriors?

“We’re at leading-5 group at house and a bottom-5 group on the road,” Curry told NBC Sports Bay Region. “We are the NBA’s quintessential ‘Protect this House’ group suitable now.”

The Warriors this season have been one particular of the most dominant house teams in the NBA, posting a 29-7 record by means of the initially 36 games at Chase Center. Although the road, exactly where they are 7-26, has been an totally unique matter, the Warriors have, as the campaign urges, protected their home.

“Thank God it is created at Chase due to the fact if not, we’d be (in problems),” Curry stated of what has turn out to be Golden State’s homecourt benefit.

The campaign characteristics advertisements starring Curry and, amongst other individuals, Hall of Fame South Carolina women’s basketball coach Dawn Staley, Gamecocks star Aliyah Boston and WNBA star Kelsey Plum.

For Curry, the “Protect This House” slogan stirs memories.

“We employed to say it all the time when we employed to take the floor at Charlotte Christian,” Curry stated, referring to his higher college in North Carolina. “It’s a contact to action in a lot of unique approaches, but in our globe that is aspect of the lingo. At a bare minimum, and I do not care how superior or negative your group is, you want to defend your home each time you set foot on the floor – not just for you, but for the group and for the fans. There’s a sense of pride behind it. I unquestionably really feel like I’ve echoed that in a lot of unique approaches more than the years.”

Although the phrase can straight apply to a provided team’s homecourt, or house field, the origin of the which means goes far beyond that. It is a plea to be stay correct to one’s commitment, individually and collectively.

“To young athletes with massive dreams: Any person can turn out to be a ‘dawg.’” Plum stated. “You just have to be constant with how you show up. No one particular will hand something to you, and you are not entitled to something in this life. If you want one thing, you have got to go get it – for oneself and for your group. That is what it indicates to ‘Protect This Home.’ ”

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Curry’s generosity with fans and admirers is effectively recognized, no matter whether it is by means of private appearances, responding to letters or generating charitable donations. This campaign, becoming rolled out on his 35th birthday, comes with a message from the Warriors superstar.

“For these of us who have been about 20 years ago, when the ‘Protect this House’ campaign initially dropped, there was a movement about it,” Curry stated. “There was a fusion into the culture and sports globe, of what that indicates for every single person. It stirred up a lot of feelings or competitiveness and grit and determination. You kind an identity about that.

“And now, to resurrect it 20 years later, to inspire this generation of athletes and how the landscape has adjust in terms of the narrative about today’s athletes becoming motivated by not only their competitiveness but exactly where they match inside the idea of group and the idea of playing for one thing or becoming about one thing that is larger than themselves.”

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