The 123.4 million viewers who tuned in to Super Bowl LVIII, which aired live on CBS, set a new record as the most-watched program in television history. This year’s broadcast topped the previous record of 115.1 million viewers for last year’s Super Bowl, making it the highest unduplicated total audience ever.
CBS led the way with 120 million viewers, marking the largest single network audience in history for a Super Bowl game. In addition, this year’s game was also the most-streamed Super Bowl in history due to a record-breaking audience on Paramount+.
The game itself produced many exciting storylines. Patrick Mahomes won his third career Super Bowl MVP award, joining an exclusive club of three-time winners that includes Tom Brady and Joe Montana. Pop superstar Taylor Swift, who is dating Chiefs star tight end Travis Kelce, was featured throughout the broadcast and attended the game. Usher starred as the halftime performer alongside several guests like Alicia Keys and Ludacris. The second half and overtime of the game were particularly thrilling, making it one of the most exciting stretches in its history.
The Super Bowl LVIII broadcast was also notable for being part of a record-setting NFL season for CBS Sports. “NFL ON CBS” scored its best regular season viewership since 1998 and had its best NFL postseason viewership since 1998 as well.