Pre-Game Fun: Super Bowl Advertising

Are you ready for another week without rest, just because the Super Bowl is still coursing through your veins? Watching the biggest show in half the world is now a must-see, with some American football played between the commercial breaks.

What makes the Super Bowl so brilliant is that you don’t have to be interested in sports to get excited. It’s a marketing asset that could perhaps also serve as a rough model for other popular sports in other countries. In Germany, of course, only football would be an option. The Bundesliga is still quite staid in terms of glamor compared to the NFL, but what would happen if the championship was decided in one game and the Hoffenheim-Heidenheim banter before it was a tighter one game plan?

Bundesliga Bowl 1 could take place in Wolfsburg, fresh from the desert of Lower Saxony, Germany’s answer to Las Vegas. Taylor Swift could land in Hanover from her concert in Munich on the day of the match (all private jets would have parked their runway in Wolfsburg), then take the ICE via Berlin to WOB. Herbert Grönemeyer could croak the anthem before the game, although he probably wouldn’t do something like that. So more like Howard Carpendale.

During commercial breaks, it would be even funnier than in America as spectators could throw yellow tennis balls onto the grass to bridge the gap. Funny divisional divisions and game plans for a regular season main round that you don’t have to understand would make it possible for Bayer and Bayern to see each other in the final for the first time this season and for Tuchel’s tactics to fail just this once. But let’s leave Superbowl where it belongs – between commercial breaks – if you want to be well rested! It was funny even at Super Bowl 58!

By Editor

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