TechTarget collaborates with G2 to offer B2B technology buyers with decision-making support content.

Informa Tech’s digital businesses have been acquired by TechTarget, Inc., a leading provider of B2B technology purchase intent data and marketing services. The acquisition was aimed at creating a global platform in B2B data and market access. As part of this new partnership, TechTarget has announced that it will be working with B2B software review website G2 to deliver contextually relevant content experiences to audiences.

As part of the new partnership, the companies will release G2 TechBlend, a new content solution that combines TechTarget’s independent editorial content with insights, news and trend analysis from G2. The companies will also introduce new site features to the TechTarget website, such as more than 2.4M peer reviews from the G2 marketplace.

Rebecca Kitchens, President of TechTarget, stated that today’s B2B tech buyers are progressing further through the buying cycle than ever before speaking to a vendor. Throughout this journey, they look to trusted online sources to educate themselves on the specific solutions that will help their organizations address the challenges they face. By partnering with G2, two leaders in their respective areas who offer robust content experiences and different but complementary traffic sources, TechTarget aims to add tremendous value to self-service buyers at the exact point of their research – no matter what buying stage they’re in.

By Editor

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