Categories: Economy

Terraillon: An Enduring Heritage Brand Adapting to the Modern Marketplace with its Expanding Product Offerings”.

Terraillon is a French SME that has been around for over a century. In 1981, the company was acquired by Bernard Tapie for a symbolic franc, and it has since undergone several changes in ownership. Despite these changes, Terraillon has remained a dominant force in the industry, with a 40% market share and an official supplier of scales for the Olympic and Paralympic Games in Paris 2024.

Terraillon’s equipment is built to withstand demanding tasks, whether it’s weighing a canoe, dinghy or heavyweight judoka like Teddy Riner standing at 2 meters tall and weighing 140 kg. The company’s recent repositioning focused on well-being in a broad sense, expanding its product offerings to include small household appliances, alarm clocks and connected devices. This move speaks volumes about Terraillon’s adaptability to changing market demands and its enduring legacy as a heritage brand.

Samantha Johnson

As a content writer at newsnmio.com, I craft engaging and informative articles that aim to captivate readers and provide them with valuable insights. With a background in journalism and a passion for storytelling, I thoroughly enjoy delving into diverse topics, conducting research, and producing compelling content that resonates with our audience. From breaking news pieces to in-depth features, I strive to deliver content that is both accurate and engaging, constantly seeking to bring fresh perspectives to our readers. Collaborating with a talented team of editors and journalists, I am committed to maintaining the high standards of journalism upheld by our publication.

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Samantha Johnson

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